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Hot topics for video content on Youtube

Listen to Treadmill Talk with Special Guest Torrell from Cougar Boys NZ on life and what he is up to these days!

This blog is inspired by our Treadmill Talk Guest Torrell from Cougar Boys NZ. Torrell is not only a member of a comedy group but he is also a content creator himself and is a videographer. Torrell also has a massive following himself (over 58k following) as a social media influencer/videographer and big time traveler. 

Want to start your own YouTube channel? Do you have a purpose to be online or you have a passion for something you would like to express to the world. Here are some tips and tactics for optimizing your YouTube video content so people are able to see what you are doing!

Tip one

Commit to posting to YouTube multiple times per week!

Recent reports have shown that YouTube channels that post more than once a week are performing much better than channels that post very low. It is recommended to post three or four times per week.

Tip two

Begin each video with an interesting hook. How your viewers on the content you are going to show. Stories are a great way to get viewers interested. People are hardwired for stories. When you start a video with a story, people will naturally want to stick around and see what happens. Any personal stories are also good when it comes to getting your audience engaged.

Tip three

Keep your titles and opening credits very short.

When people are watching videos attention spans are very short. A long title of credit sequence will make people lose interest.

Tip four

Plan your content

Before you even get started on your YouTube channel, you’ve got to decide what sort of content you want to put out there. The best way to make sure you increase your views and to gain followers is to keep your content interesting and engaging. It also helps to stick to a theme. Dedicate your channel to something you are passionate about this could be anything from travel, health, tutorials, and fashion.  

Tip five

Using your smartphone is absolutely a good start for videos if you are starting out. But if you want viewers to enjoy your content, it really helps to invest in the right equipment. Most of the beginners will use DSLR or mirrorless cameras. Also, invest in a good microphone that you can mount on your camera. Keep in mind recording conditions as well.

Tip Six

Look for inspiration as you go along. But don’t worry – even established Youtube artists go through the same thing every once and awhile. The secret is to look for inspiration everywhere, even when you’re out and taking a break from recording. List down your ideas. Check out other videos and build upon their ideas to make them your own.

Tip Seven

Start with simple editing software

While you're starting out you can create short and easy videos with software such as final cut pro. These software programs don’t necessarily improve your content but if will help you create the videos you want to achieve.

Tip Eight

Make sure your videos are optimized. Another secret is to giving your videos more visibility is to optimize your content to help it rank on youtube. As soon as you upload your first video, give it a good, descriptive title that viewers are likely to write on the search bar, and make sure to include your main keyword or key phrase.

Tip Nine

Connect with your viewers

Over time when you have created a few videos, you will notice your followers will start to engage with you by dropping comments. As much as possible, make time to connect with your viewers. The more consistent you are with replying the better.

Tip Ten

Upload videos regularly

This is a very important as when your keeping consistent, we would recommend if you wanted to grow your channel to at least post twice a week.


People you should be following on Youtube from our backyard!

Many people start their youtube channel just to have a bit of fun, but sometimes it can turn into a business. For several kiwi youtubers, some of whom have landed their own tv shows, traveling opportunities and even their own branded products!

Find out a little bit about these youtube sensations and where you can follow them!

Jordan Watson – HOW TO DAD

This Auckland dad shot to fame back in May 2016. This part-time landscaper has shot to fame from his videos of “how to hold a baby” clocking up 2.7 million views so far.   From then he has since been recruited by Air New Zealand for a How to Fly With a baby video, and many more for large companies such as New World and Westfield.

Shannon Harris – Shaanxo

Makeup beauty queen who started video vlogging in 2009, now lives comfortably in the revenue she makes through her youtube channel via advertisements and creating content with sponsored products.

Her youtube channel has given her a chance to release her own makeup line which includes makeup brushes and eye shadow palette.

Jamie Curry “Jamies World”

Jamie who is one of the youngest break out stars from Youtube in NZ.  She has also been nominated for many awards such as “favourite internet sensation” by the Nickelodeon Kids’ choice awards in 2015. From her quirky and funny videos, she landed a role alongside James Rolleston “The Rehearsal”.